National Urban League CEO Marc Morial said Silicon Valley giants like Facebook, Google and Twitter should lay out their diversity goals in writing in public documents that clearly outline strategies – creating accountability measures and benchmarks for themselves like Comcast did in late 2010 when it signed an agreement with three national civil rights groups.

Comcast reached an agreement with the National Urban League (NUL), the National Action Network and the NAACP in December 2010, as the Philadelphia-based company was waiting on regulatory approval of its merger with NBC Universal, that vowed to increase diversity among its workforce, programming and other areas of the business.